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  Customer Service and the Angry Customer

For any employee who has worked in the customer service industry, dealing with an angry customer is part and parcel of providing customer service. The key to providing good customer service in this situation, however, can be tricky. Employing the most important building block of good customer service, the employee in this situation should make every attempt to listen to the customer, diffuse this potentially explosive situation, and create a positive experience for both the company and the customer.

An angry customer can be the result of bad customer service or simply a bad day. The important thing for employees to remember when dealing with an angry customer is not to take the customer’s irritation personally. It is important to realize that the customer may be angry for other reasons. The customer may have had a family emergency, a difficult day at his or her own job, or may actually have had a previous negative experience at the particular company with which they are dealing. It is vitally important, then, to treat the customer with the same courteousness with which other customers are treated. Treating the angry customer with friendliness and respect is the key to attempting to diffuse this uncomfortable situation.

First and foremost, the customer service representative must make every attempt to meet the customer’s needs. This means the employee dealing with the customer must listen carefully to the customer’s complaint. While the saying that the customer is always right may not be true in every case, it is the concept of treating the customer’s complaint or concern as legitimate that is the most important thing to remember. The customer should be made to feel he or she is important. After the customer’s complaint has been registered, the employee should make a thorough attempt to meet the customer’s needs. If the employee cannot do so alone, he or she should direct the customer to a supervisor such as the store manger. Store managers are more highly trained to deal with these types of customer service situations.

Dealing with an angry customer is certainly frustrating and irritating, but it is important for employees to keep their cool. Doing so will ensure a better situation all around for both customer and company and will help to better the company’s image in the long run.