| Customer Service: Online versus Phone Service Phone service has been the traditional method of customer service for many years—virtually since the inception of the telephone. Call centers have been a long standing component of customer service and remain solid centers of customer service today. However, in an era of increasing technology, the convenience of phone centers is being ever improved upon, and other avenues of service are quickly becoming available. One such method is online service, which is arguably as convenient as phone service and is increasingly important in this technological age. Phone service has long been available to customers seeking assistance with a product or company. Customers with problems, complaints, or special needs can place an inquiry to a phone center and speak to a specially trained representative who can best meet their needs. This side of customer service has many appealing benefits to customers. First, customers can speak to an actual person, which in an age of increasing technology seems to be difficult to do at times. The call representative can address the customer’s needs and answer any specific questions that another avenue of service may not be able to address. Customer service is also provided in the online world. Most large and small companies have their own websites that can provide answers to many customers’ questions then and there. However, if the site cannot meet the customer’s needs, they may use other online options, such as email and even instant messaging. Many companies have service representatives available for instant messaging, which can sometimes be quicker than placing a phone call. This type of customer service is also quite convenient; customers can place their inquiries from home or even on the go with notebook computers or handheld devices. As with most forms of technology, phone service and online service are beginning to mesh. Customers can now use their cellular phones to look up company call centers and place calls or can even send emails to companies from their phones. Often this can ensure faster customer service than the traditional methods. As technology continues to increase, customer service opportunities will continue to expand. |